Have you had enough of people who don’t know when they’ve had enough?

MEAS, the alcohol social responsibility organisation behind drinkaware.ie, has launched a ground-breaking advertising campaign entitled ‘Had Enough’. This hard-hitting nationwide advertising campaign highlights the unacceptable impact of drunken behaviour on a range of innocent parties, including A&E nurses, people walking alone, taxi-drivers, shop workers and neighbours of a noisy house party.

“The message is powerful in its simplicity: the days of drunken behaviour being acceptable to Irish society are over,” explained Ms. Fionnuala Sheehan, the Chief Executive of MEAS. “The primary aim of the campaign is to remove the social permission for public drunkenness and anti-social behaviour that has been tolerated in Ireland for so long.”

The Irish Nurses Organisation contributed to the consultation process and are backing this drinkaware.ie campaign. “Over one quarter of patients with an injury in A&E had consumed alcohol prior to the injury. Irish nurses have had enough of such drunken behaviour– it’s not ok anymore,” asserted Liam Doran, General Secretary of the Irish Nurses Organisation. “I hope Irish consumers who choose to drink will become more aware of the necessity to enjoy alcohol responsibly and moderately through these powerful adverts.”

John Ussher, President of the Irish Taxi Federation, highlighted the reality for many Irish taxi drivers, “There are over 20,000 taxis on the streets of Ireland and most taxi drivers have had to scrub vomit off their back seats, all because people don’t know when they’ve had enough to drink.” The Irish Taxi Federation are also giving their support to the drinkaware.ie campaign.

Pictured above: Fionnuala Sheehan, Chief Executive of MEAS; Liam Doran, General Secretary of the Irish Nurses Organisation; John Ussher, President of the Irish Taxi Federation and Dublin A& E Nurse Bernie Stenson at the launch of the new drinkaware.ie campaign entitled ‘Had Enough’.