Santa Claus was given a stern reminder by Ireland's best-known turkey, Dustin and Barbara O'Connell, CEO of the Peter Bradley Foundation, to remember to bring helmets with all the bicycles, roller blades, skateboards and scooters he is delivering to children in Ireland this Christmas.

The Peter Bradley Foundation's 'Mind Your Head' awareness campaign seeks to raise awareness of the serious consequences of not wearing protective headgear in various everyday situations such as cycling, working or playing sports. Dustin added: “Go on, ya good thing– mind your noggin, and wear a helmet, you know it makes sense!”

Photographed above: Dustin, Sean O'Connell, aged 5 from Killiney and Louis Kinsella, aged 7 from Dun Laoghaire.